Since many years, Putzmeister—as one of the world's leading manufacturers for all kinds of concrete placing machinery—is represented at bauma with their outstanding technology.

bauma Munich is the world's leading fair for construction machinery, building material machines and construction equipment. More than that, it's the largest trade fair in the world, with more than 600 000 square meters of exhibition space and almost 600 000 visitors within seven days.

As part of the complete redesign of the Putzmeister Corporate Identity, done by Zet B Werbung from Stuttgart, and therefore a new impressive visual concept for the fair exhibition, I designed and developed the landingpage for the fair exhibition 2013. This page was refactored and reengineered in 2016.

• Role

  Concept, Design, Development

• Type

  Client project

• Client

  Putzmeister Holding GmbH

• Agency

  Zet B Werbung und Marketing GmbH

• Year

  2013–2016